The first message the book conveyed to me was just into the third page of the introduction. It said, "Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught" (Eric Ries) #GrowthMindset
Immediately, I connected this to Mindset. The more growth minded we are, the fastest and the most effective we can learn how to achieve startup success. By giving real life and without hiding reality (most of startups fail at first), Eric Ries's theory of lean thinking gains reliability.
While reading the book, we've been practicing our synthesis skills by composing a sentence which highlight the most important learnings from two chapters. We divided the class into groups. For the intro and the first chapter, my group wrote: "Be agile and adaptable like car, not set like a rocket." Ries used this metaphor to explain the best way for startups to behave. Before being launched, a rocket has all the instructions for its flight set, and they can't be changed. In a startup, you need to be adaptable to the constant feedback you should constantly receive. A car has a plan, just like startups need management, but that plan need to receive immediate feedback from the audience at every stage, and it needs to be modified purposefully.
For the second and third chapter our synthesis was: "Startups thrive in an atmosphere of extreme uncertainty--an unpredictable environment." For something to be a startup, the result can't be expected. Certainly, in the business we are starting to build in the IA, we have expected outcome, but we are doing all the research to be able to conduct the startup successfully, by testing prototypes with our real audience and receiving feedback from them.
At the same time, it is important to remark one of the recurring themes throughout these chapters. Many people in startups avoid management because they think it will kill creativity, but that's actually a common reason for startup failure. According to Ries, Startups need management, fast iteration and customer insight, a huge vision, great ambition and a big appetite for risk taking. All of these characteristics are ones we will focus on having in the IA while building our own startup.