As usual, I always try to find my soccer example or equivalent to the problem. And I did. In Peru, one of the highest rated soccer TV shows is called Futbol en América, and it goes live every sunday at 10:30 PM. The main reason by which people watch the program is called "La previa". Before every match, a reporter stands outside the stadium and asks a fan to tell a joke. After somebody tells a really stupid joke, everybody slaps him. Astonishingly, this gathers up a bunch of rating. Meanwhile, reporters in Europe before a match start discuss their predictions on the game and how they think the manager will address the rival. After the match, most popular shows are the ones in which people who do know about soccer do a tactical analysis on the match. Just as the crabs in the basket, in many ways--and unconsciously--we don't let our countries' sports develop.
Further on, we discussed about the importance of a culture inside the IA and why it was so valuable to maintain the culture. After reading the example of Airbnb, we wanted to reflect on the culture we were creating. Recently, Alex and Michelle from Planet of the Kids visited us. We were impressed by all the work they had done being no more than 15 and 13 years old. Mainly, by being surrounded by the culture in Silicon Valley, where innovating is normal, it's usual to start up companies or design a product. But here, in Peru, they were two outliers.
Having the IA become a 50 student academy on August, we wanted to have a culture set, and make everybody aware of the importance of not breaking it. We had a long, genuine conversation today in which everybody was actively involved, sharing their opinion about they have experienced this semester and a half. The talk was great, and now we do feel that are ready to build this culture, because we do find a value on having a culture of excellence.